Media & Advocacy

Virtuoso TV.

The premier performing arts television channel — celebrating and preserving the rich heritage of classical music, opera, and theater.

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TypeTV Channel · Streaming
HeadquartersLondon, UK
FormatOn-Demand · HD
About Virtuoso TV

World-class performance, accessible to everyone.

Virtuoso TV is a premium performing arts television channel dedicated to classical music, opera, and theater. Operating as an on-demand streaming service, the platform curates world-class performances in high definition — making the full breadth of the performing arts accessible to seasoned aficionados and curious newcomers alike.

Programming

Symphonic performances from prestigious ensembles including the Berlin and Vienna Philharmonics. Complete opera productions, ballet and dance, chamber music recitals, and solo performances. Theater productions, conservatory showcases, and masterclasses with renowned musicians. International competitions and festivals. Exclusive interviews with conductors and soloists. Young artist spotlights and educational programming from music schools and academies.

Founders & creative team

Virtuoso TV is co-founded by Victoria Unikel (President), Gene Avakyan (CTO), and Olga Thomas (Executive Producer and renowned composer). Music is directed by violinist and Grammy voter Philip Vaiman, with vocal programming led by mezzo-soprano Maria Schellenberg. Broadcasting is led by Jannie Rawlinson, Head of Broadcasting — a veteran broadcaster and host of Classical Crossover, the UK's only regular radio show devoted to the classical crossover genre, broadcast globally.

Mission

The stated mission is simple and ambitious: to make the performing arts accessible to everyone. Virtuoso TV is how the Foundation helps carry classical repertoire and live performance into the homes, classrooms, and devices of a new generation.

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